Bagpiper Whisky
Bagpiper Whisky is an Indian whisky made by United Breweries. Bagpiper whisky is the India's largest selling whisky.[1] Bagpiper whisky was launched in October 1976. Bagpiper whisky is based on spirits that are distilled from fermented molasses. Outside of India, such a drink would more likely be labelled a rum.
History
- 1976- Launch of Bagpiper.
- 1987- Annual sales of 1 million cases.
- 1991- Annual sales of 2 million cases.
- 1993- Annual sales of 3 million cases.
- 1996- Annual sales of 4 million cases.
- 1998- Annual sales of 5 million cases.
- 2003- Annual sales of 6 million cases.
- 2005- Becomes India's largest selling whisky.
- 2006- Annual sales of 10 million cases.
- 2008- Annual sales of 15.4 million cases.
- 2009- Annual sales of 16 million cases.
- 2010- Annual sales of 16.5 million cases.[2]
References
- ^ http://www.unitedspirits.in/bagpiper.aspx
- ^ http://articles.timesofindia.indiatimes.com/2010-12-16/india-business/28265364_1_united-spirits-ltd-allied-blenders-distillers-celebration-rum